Inspired by Nike’s “Frozen Moment” commercial from ’96, the 30-second run time details a Chicago Bulls Michael Jordan gliding through the air in a pair of Air Jordan 12 “Taxi”. Spliced between MJ’s manoeuvres are scenes of people who are rooted to the spot, stunned by his magical on-court skills. Except for the jersey uniforms, the whole advert is seen through a grayscale filter, a detail referenced by the colour palette on this Air Jordan 4 Retro “Frozen Moments”.
Similar to the Air Jordan 4 SE Craft “Photon Dust” iteration, a mixture of suede and leather panelling is sewn together to form the upper. The metallic Wings and lace loops are a possible nod to the advert's heavy use of flash photography, with the shimmery finish catching the surrounding light as you lace these on foot. This isn’t the first time the silhouette has arrived with silvery accents either, as OG sneakerheads who are familiar with the “Pure Money” colourway from ’06 will remember. The various shades of grey on the upper are complemented by the beige midsole elements below, while on the rear a simple white Jumpman logo delivers that 2010 AJ retro energy. Expect the standard levels of comfort on this release, with an Air unit and padded sock liner providing ample cushioning.